New Media

What do we mean by New Media?

We mean the new mass media on the Internet, such as blogs, wikis, podcasts, machinima, web pages, virtual worlds, Facebook, Flickr, Twitter, MySpace, YouTube, Second Life and more.

Since media are a pervasive aspect of our lives, I’m sure you can think of more.

Mass media on the Internet

The media of mass communication aim to reach a very large amount of people. That is, transmissions of messages from one to many. They differ from interpersonal communication technologies, such as the telephone, which provide one-to-one communication.

Like old media, these New Media have become pervasive in our lives.

Individuals in society now can gain, at low cost, exposure for their ideas and products comparable in scale to that previously restricted to a more select group of wealthy mass media publishers and producers.

Prominent New Media in alphabetical order:


Blog is short for weblog — a website maintained usually by an individual as a journal of commentary frequently updated and intended for public consumption.

A blogger is a person who maintains a blog. Blogging is the editing of a blog.


Facebook is a global social networking website.


Flickr is an image and video sharing website.


MySpace is s a global social networking website.


A podcast is an Internet broadcast composed of a series of digital media files — audio or video — released as brief to lengthy episodes and distributed via syndication download for playback on a personal player, such as an iPod.

An iPod is a pocket-sized portable media player from Apple used to play music and files files.


Twitter is a social networking, micro-blogging website where users send messages known as tweets.

Virtual worlds

A virtual world is a computer simulation of an environment inhabited by real-world users who interact via on-screen agents known as avatars.

Second Life is the best known virtual world.

Web pages

A Web page is a document in the World Wide Web segment of the Internet viewable by anyone connected to the Internet using a web browser.

New Media web sites generally require a modern, high-speed, broadband Internet connection.


A wiki is a website collaboratively edited.


YouTube is a video sharing website.

I’m sure you can think of more New Media!

The order in which things happened…

graphic represents New Media digitally

Someone said to me the other day they thought TV was as old as newspapers. To which I said, "Well, no. In the long history of media, newspapers are eight times older than television."

That conversation moved me to clarify the relative age of New Media.

  • Web pages (Mosaic) – 1993
  • Blogging – 1997
  • Wikipedia – January 2001
  • Second Life – June 2003
  • My Space – August 2003
  • Facebook – February 2004
  • Podcasting – 2004
  • Digg – December 2004
  • YouTube – February 2005
  • Twitter – March 2006

They are not that old, really. In fact, TV is about eight times older than many New Media.


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